CULTURAL TRANSFORMATION TOOLS^®

Building Your Cultural Capital

"Between June 1997 and December 2004, the Cultural Transformation Tools^® were used to map the values of 500 + organizations in 31 countries.

The tools are available in 18 languages. ”

In an age of increasing global and local competition, the ability of an organization to build a corporate culture that attracts and retains talented people is rapidly emerging as the most important criterion for financial success.

Executives and employees are searching for organizations that will support them in their personal and professional growth. They want to work for companies that are not only great places to work, but are also socially responsible and embrace sustainable development. They want to feel a sense of alignment between their personal values and their company's values.

Similarly, customers are becoming more aware of the impact of company policies on the environment, and on economic and social sustainability. When they have a choice, they are choosing to purchase products from companies who share their values.

Consequently, companies around the world are increasingly focusing on building their Cultural Capital. They want to become a "full-spectrum" organization. They are attempting to create vision-guided, values-driven organizations that focus on employee fulfillment, customer care and leadership development. Not only are these companies attracting and retaining talented people they are also building shareholder value.

Richard Barrett, formerly Values-Coordinator at the World Bank, created the Cultural Transformation Tools^® in 1997 to support leaders in building values-driven organizations.

A full description of the Tools and Richard's approach to Cultural Transformation can be found in Richard's best-selling book, Liberating the Corporate Soul: Building a Visionary Organization, published by Butterworth-Heinemann, in 1998.

Richard Barrett & Associates has responded to the challenge of building cultural capital by creating a series of Cultural Transformation Tools^® to help business leaders, human resource professionals and agents of change to develop and manage their organization's culture; as well as implement and monitor Cultural Transformation.

Cultural Transformation Tools^® is a Registration of Richard Barrett & Associates LLC.